IMW2013

Integrated Marketing Week was powered by BestBuzz’s Image Recognition Technology 

The BestBuzz team just got back from the first annual Integrated Marketing Week 2013 (IMW 2013) presented by eConsultantcy and Direct Marketing Association (DMA) in New York City. IMW 2013 used BestBuzz technology to promote the event and to give away Seth Godin’s newest book, “V is for Vulnerable.” BestBuzz uploaded the cover of Seth’s new book into our image recognition platform which then allowed any user of the BestBuzz app the ability to scan the cover with their smartphones, taking them instantly to a mobile experience. Watch below as the author himself scans his own book for the very first time. The reaction is priceless.

If Seth Can Do it, So Can You! 

Buzz Seth's Book Cover to Win a Copy! 

You can have our image recognition technology at your fingertips just like our CEO, Carrie Layne, and get an opportunity to win a copy of Seth’s book. Grab your smart phone and text the word “BUZZ” to 635-66 to instantly get a link to download the scanner. Connect the app to at least one of your social media networks, and then scan the cover of “V is for Vulnerable” below! 

SethGodin-VisforVulnerable

We have two books to give away and the only way to win is to ‘buzz in!’ The winners will be chosen on Friday, June 21, 2013 at 3:00PM CST. Good luck! 

Manhattan Was Buzzing About IMW 

During the event, you could see people buzzing all over social media about IMW 2013 and Seth Godin’s book giveaway. Tweets, Facebook posts, LinkedIn posts and even Google+ messages were flying all over the social-sphere. While were we tracking all of the action in real-time,  it wasn’t until the show was over that we were able to sit down and really analyze insights from the IMW campaign. Using the BestBuzz dashboard you can see how the campaign went viral! 

IMW-Location-Based-Buzz-Tracking-1

We saw:

  • For every one scan, 10 people clicked on the link posted on social media to learn more about IMW.
  • The social reach measured by our dashboard was well over 80,000, but it didn’t stop there. Look at the image below. You can see how just one tweet, that was shared on social media by the BestBuzz app, was retweeted six times to reach an additional audience of over 150,000!

IMW_Attribution_

  • The majority of users connected their BestBuzz app to their Twitter and LinkedIn pages
  • You can also see that the majority of people buzzing in were on Apple iPhones

The rich analytics will help BestBuzz, IMW, and even Seth Godin gain a better understanding of their campaign success and who their customers are.

Carrie Takes the Stage to Talk about the New B2C: Brick-2-Click

Carrie Layne, founder and CEO of BestBuzz, took the stage to share her extensive knowledge of mobile marketing. According to Carrie, "Consumers are not just visiting your store anymore, they are browsing their mobile phones before, during, and after they visit your location. Are you joining the conversation?"  

If you didn't catch Layne at IMW this year, you can have an exclusive look at the presentation that was shown to leading marketers and brands during Integrated Marketing Week in New York.

 

Do you want to see how to make your next event go viral? Click below to request a demo to see BestBuzz in action for yourself. Whether you are a restaurant owner, marketing manager of a consumer packaged good company, or an event organizer, BestBuzz provides the tool to generate massive word of mouth marketing. 

 

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